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Danish court declares Europe's largest pork producer guilty of greenwashing
Denmark’s high court has ruled against Danish Crown, Europe’s largest pork producer, in the country’s first climate lawsuit, stating that the company misled customers with its “climate-controlled pork” campaign. The court found that the label had not been subject to independent control, violating Denmark’s marketing act and limiting consumers’ ability to make informed decisions. However, the court accepted the second claim that Danish Crown’s pork was “more climate-friendly than you think.” Activists hope the case, brought by the Vegetarian Society of Denmark and the Climate Movement, sets a precedent for holding food industry giants accountable for greenwashing. Danish Crown has been ordered to pay legal costs.
The Guardian, 1 March 2024, https://www.theguardian.com/environment/2024/mar/01/danish-firm-climate-...