Photo:Arla

Court stops dairy producer from making net-zero claim

The Danish-Swedish dairy giant Arla Foods can no longer market its products with the expression “Net-zero climate footprint” according to a ruling by the Swedish Patent and Market Court on 2 February. This is in line with the approach used by the Swedish Consumer Agency, which filed the suit.

“The court does not believe that consumers understand that the company’s promise of net zero is based on climate-compensating activities that would only be able to offset the climate footprint that milk production gives rise to after 100 years,” writes the Swedish Consumer Agency in a press release.

It was in 2019 that the message “net-zero climate footprint” began to appear on the packaging in Arla’s organic range. Arla had for some time been experiencing strong competition from plant-based alternatives to milk and companies such as Oatly, who claimed that their products had a significantly lower climate footprint than milk.
Arla Foods chose to drop the claim completely back in spring 2022, saying that it “took the focus away from the farmers”. They later announced that they had stopped their climate offsetting work completely, since they were not allowed to use the expression.

Source: The Swedish Consumer Agency Press release, 2 February 2023
Swedish Radio, 21 November 2022 https://sverigesradio.se/artikel/arla-slutar-klimatkompensera-vi-kan-int...

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Main menu

Court stops dairy producer from making net-zero claim

In this issue

Global warming alters plankton communities

Editorial: Need for an integrated view on oceans and climate

Mediterranean Sea will become a low-sulphur fuel area by 2025

Overcoming windpower conflicts in the Baltic Sea

The long-term goal is 1.5°C

CO₂ from the cement industry can be reduced without CCS

Measuring ozone the right way

New US standard for fine particles to be expected

Renewables are planable

Harvests from rewetted land

Carbon removal proposal – a gift to emitting industries

Flemish nitrogen breakdown

Energy savings in buildings – an untapped potential

Wind, water and solar – enough to solve the climate crisis

Greening electricity

EU is too slow on phasing-out fossil fuels in transport sector

Publications

Addressing challenges in the land sector under the Paris Agreement

SINK OR SOURCE? Northern Forests at a crossroads

The role of northern forests in limiting warming to 1.5°C

Protecting Northern Forests crucial for biodiversity, the climate and indigenous rights

The 100 largest industry emitters in EU-27

Road to Nowhere

Bioenergy CCS – too little, too expensive, and not net negative

Direct air carbon capture and storage - A waste of time and energy

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